SBM Launches #MyMonteCarlo Social Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched a new social media campaign inviting residents and visitors to share their Monte-Carlo moments online.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, Hôtel de Paris, and much of the Principality's hospitality landscape, has launched a social media initiative under the hashtag #MyMonteCarlo, encouraging people to share their personal experiences of Monte-Carlo across digital platforms.
The campaign reflects a broader push by SBM to deepen its connection with the community that lives and breathes this quarter daily, not just those passing through. Whether it is a morning coffee on the Place du Casino or an evening at one of the group's restaurants, the initiative frames Monte-Carlo as a place of personal stories as much as grand occasions.
For residents, it is a rare invitation from one of Monaco's most powerful institutions to shape the narrative around a district they call home.