SBM Launches #MyMonteCarlo Social Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched a new social media campaign inviting guests and residents to share their Monte-Carlo moments online.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, the Hôtel de Paris, and much of the Principality's entertainment offer, has launched a new social media initiative under the hashtag #MyMonteCarlo. The campaign encourages both visitors and residents to share their personal experiences across the SBM portfolio of venues.
For those who live here, it is a familiar enough idea — Monte-Carlo has long attracted people keen to document their time in the Principality. What is new is SBM formalising that impulse into a branded campaign, pulling user-generated content into a single, searchable stream that reflects life across its hotels, restaurants, and leisure spaces.
Whether the campaign gains meaningful traction will depend on how actively SBM curates and promotes the content it receives. For now, residents and guests with a Monaco story to tell have a dedicated channel to share it.