SBM Launches #MyMonteCarlo Social Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched the #MyMonteCarlo campaign, inviting residents and visitors to share their personal connection to the Monte-Carlo district.
Société des Bains de Mer, the institution behind the Casino de Monte-Carlo, the Hôtel de Paris, and much of the district's landmark hospitality, has launched a social media campaign under the hashtag #MyMonteCarlo. The initiative centres on personal stories and images connected to the area SBM has shaped for over 150 years.
For residents, the campaign is a prompt to engage with the quarter in a more public way, sharing moments from the Casino Square, the Thermes Marins, or the restaurants and bars that make up daily life on this side of the Principality. SBM appears to be building a community-facing narrative around the Monte-Carlo name, reinforcing the emotional ties people have with its properties and spaces.
The source material provides limited detail on the campaign's full scope or duration, but those wishing to participate can follow or contribute via the #MyMonteCarlo hashtag across social platforms.