SBM Launches #MyMonteCarlo Social Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched a new social media campaign inviting guests and residents to share their Monte-Carlo moments online.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, Hôtel de Paris, and much of the Principality's landmark hospitality infrastructure, has launched a new social media initiative under the hashtag #MyMonteCarlo.
The campaign encourages both visitors and residents to share personal moments connected to Monte-Carlo's most recognisable venues and spaces. For SBM, whose properties define much of the experience of living and spending time in the Principality, social engagement of this kind extends the reach of its brand well beyond traditional advertising.
For those who live here, the campaign is a reminder of how closely Monaco's identity is tied to SBM's portfolio — from an evening at the Casino to a terrace table overlooking the sea. Whether residents choose to participate or not, the hashtag is likely to shape how Monte-Carlo is seen by an international audience in the months ahead.