SBM launches #MyMonteCarlo social campaign
By Alexandre Morel, MonacoViews Editorial
Société des Bains de Mer has launched a new social media campaign inviting residents and visitors to share their personal Monte-Carlo moments online.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, the Hôtel de Paris, and much of the Principality's landmark hospitality portfolio, has launched a social media initiative under the hashtag #MyMonteCarlo. The campaign encourages both residents and guests to share their own images and experiences of Monte-Carlo across social platforms.
For a district that already draws considerable attention online, the move signals SBM's intent to build a more personal, community-driven narrative around its venues and the broader Monte-Carlo experience. Rather than relying solely on polished brand imagery, the campaign puts the lens in the hands of the people who actually live and spend time here.