SBM Launches #MyMonteCarlo Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched a new social media campaign inviting residents and visitors to share their Monte-Carlo moments online.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, the Hôtel de Paris, and much of the Principality's hospitality landscape, has launched the hashtag campaign #MyMonteCarlo across its social channels.
The initiative encourages both locals and guests to share personal moments connected to SBM's venues and the Monte-Carlo district more broadly. For a group whose properties sit at the heart of Monaco's identity, the move reflects a growing push to build community engagement around its brand through user-generated content.
Residents who frequent SBM's restaurants, the Thermes Marins spa, or the Casino square will likely recognise the spirit of the campaign, which trades on the distinctly personal relationship that many people who live and work in Monaco develop with these landmark addresses.