SBM Launches #MyMonteCarlo Campaign
By Laurent Duval, MonacoViews Editorial
Société des Bains de Mer has launched the #MyMonteCarlo campaign, inviting residents and visitors to share their personal connection to the Principality.
Société des Bains de Mer, the group behind the Casino de Monte-Carlo, the Hôtel de Paris, and much of the Principality's entertainment infrastructure, has launched a new social campaign under the hashtag #MyMonteCarlo.
The initiative reflects a broader push by SBM to deepen engagement with the people who actually spend time in and around its properties — from the Casino Square to the Sporting Monte-Carlo. By encouraging participants to share their own experiences and images, the campaign positions Monte-Carlo less as a backdrop and more as a place with personal meaning.
For residents, it is a chance to put a local perspective on corners of the Principality that visitors often see only at a surface level.