New Monaco Yacht Show chief sets course for data-led future
By Zak Jackson, MonacoViews Editorial
Toby Moore, incoming chief of the Monaco Yacht Show, has outlined his vision for the event and the wider superyacht sector as the 2026 edition approaches.
Toby Moore, who heads Informa Prestige and has taken charge of the Monaco Yacht Show, says the superyacht industry has moved decisively away from marketing gloss toward hard performance data. Speaking ahead of the show, he argued that buyers and brokers now demand verified technical and operational figures rather than promotional narratives, a shift he intends to reflect in how the event is structured and presented.
The Monaco Yacht Show, held each September in Port Hercule, remains one of the few gatherings where the world's largest and most expensive yachts are displayed in the water alongside the deal-making machinery of brokers, builders and financiers. Moore's appointment signals a strategic reset for the show's owner, Informa, which has faced pressure to sharpen the event's commercial relevance in a market where high-net-worth buyers are increasingly analytical.
For Monaco residents and property owners with an interest in the maritime economy, the direction Moore describes has practical implications. The Principality's port infrastructure and its reputation as a year-round superyacht hub depend in part on the show's continued standing as a global reference point. Whether his data-first philosophy translates into a measurably different experience at Port Hercule this September remains to be seen.