Monte-Carlo watch auction nets €22.26 million, sells out
By Zak Jackson, MonacoViews Editorial
Monaco Legend Group's autumn Exclusive Timepieces sale achieved a 100 percent sell-through rate, with every lot finding a buyer over two days in Monte-Carlo.
Monaco Legend Group has closed its autumn Exclusive Timepieces auction with total sales of €22.26 million, a white-glove result meaning every single lot sold across the two-day event in Monte-Carlo. International collectors turned out in force for the rare vintage watches on offer, with three individual pieces each exceeding €1 million at the hammer.
A stainless-steel Rolex reference led the sale, underscoring the continued strength of vintage sports watches among serious collectors despite wider fluctuations in the luxury goods market. The result reinforces Monaco's standing as a key auction destination for high-end horology, drawing bidders who might otherwise favour Geneva or Hong Kong.
For the Principality's luxury trade, a sell-out auction of this scale is a useful signal that demand for blue-chip vintage watches remains resilient, even as broader discretionary spending comes under pressure elsewhere. It also keeps Monaco squarely on the calendar for collectors and dealers planning their next moves in an increasingly competitive auction circuit.