Monte Carlo SBM Launches Social Media Campaign to Celebrate Local Life
The luxury resort group invites residents and visitors to share their Monte Carlo experiences through a new hashtag initiative.
Monte Carlo Société des Bains de Mer has introduced a fresh social media initiative encouraging people to showcase their personal connections to the principality's most famous district.
The #mymontecarlo campaign invites both locals and tourists to share their unique perspectives of Monte Carlo through social media posts. The initiative appears designed to build community engagement whilst highlighting the diverse experiences available across SBM's luxury properties and venues.
By encouraging user-generated content, the campaign aims to present Monte Carlo through authentic, personal viewpoints rather than traditional marketing approaches. Participants can share moments from their visits to iconic locations like the Casino de Monte-Carlo, Hôtel de Paris, or the many restaurants and entertainment venues within the SBM portfolio.