AS Monaco unveils new shirt sponsor for European fixtures
By Zak Jackson, MonacoViews Editorial
AS Monaco has signed Suisscourtage Assurances as shirt sponsor for its Europa Conference League matches this season.
AS Monaco will wear a new sponsor on its shirts for Europa Conference League fixtures this season, after signing a partnership with Suisscourtage Assurances, one of the Principality's established insurance brokerage firms. The deal covers the club's European campaign, starting with the opening matchday of the competition.
For a club accustomed to sponsorship tie-ins tied to specific competitions, the arrangement reflects how AS Monaco continues to diversify its commercial partnerships beyond its main Ligue 1 shirt deal. Suisscourtage, which operates from Monaco and serves clients across the Principality and the wider Riviera, gains visibility on the European stage as the club begins its Conference League campaign.
The partnership adds to a growing roster of Monaco-based businesses associating themselves with the club's European fixtures, a trend that has become more pronounced since AS Monaco's return to regular continental competition. Supporters will see the new branding when the team takes to the pitch for its first group-stage match.