1987 MotoGP champion Wayne Gardner launches Monaco bicycle brand
By Zak Jackson, MonacoViews Editorial
Australian racing legend Wayne Gardner is launching a high-end bicycle brand assembled in the Principality, adding to Monaco's growing roster of specialist luxury marques.
Wayne Gardner, who claimed the 500cc MotoGP world title in 1987, is turning his attention from two-wheeled speed to two-wheeled craft with the launch of a premium bicycle brand based in Monaco. The bikes are assembled in the Principality, giving the venture genuine local roots rather than simply a prestigious postal address.
Gardner has long been a Monaco resident, and the move fits a pattern of high-profile figures using the Principality as a base for boutique ventures that blend sport heritage with luxury product. No pricing details or retail outlets have been confirmed at this stage, but the brand is expected to target the upper end of a market where performance cycling and lifestyle overlap.